What Are Cookies
Cookies are small text files that websites place on your computer, phone, or other device when you visit them. They are widely used to make websites work, work more efficiently, and provide information to the owners of the site. Cookies allow a website to recognize your device and remember things like your preferences or what is in your shopping cart.
This Cookie Policy explains what cookies we use on getfoundationpro.com ("the Site"), why we use them, and how you can control them.
Types of Cookies We Use
1. Essential / Functional Cookies
These cookies are necessary for the Site to function properly. They enable core features like maintaining your session as you navigate between pages and preserving the state of any forms you are filling out. Without these cookies, the Site cannot operate as intended. These cookies do not collect any personally identifiable information.
2. Analytics Cookies
We use Google Analytics to understand how visitors interact with the Site. These cookies collect anonymized usage data, including which pages you visit, how long you spend on each page, and how you arrived at the Site. This information helps us improve the Site's content and user experience. IP addresses are anonymized before storage, and no personally identifiable information is collected through analytics cookies.
3. Advertising Cookies
We use advertising cookies from Meta (Facebook/Instagram Pixel) and Google Ads to measure the effectiveness of our advertising campaigns and to deliver relevant ads to you on other websites and platforms. These cookies may track your browsing activity across different websites to build a profile of your interests and show you relevant advertisements. They also help us understand which ads lead visitors to our Site.
4. Third-Party Cookies
Some cookies on the Site are placed by third-party services that appear on our pages. We do not control the setting of these cookies. Third-party providers, including Google and Meta, use their own cookies to serve ads based on your prior visits to the Site and other websites. These third parties have their own privacy policies governing how they use the information they collect.
Cookie Details
The table below lists the specific cookies used on this Site, who sets them, what they do, and how long they last.
| Cookie Name |
Provider |
Purpose |
Expiration |
__session |
getfoundationpro.com |
Maintains your session state as you navigate between pages on the Site. |
Session (deleted when browser closes) |
form_state |
getfoundationpro.com |
Preserves form input data so your progress is not lost if you navigate away or refresh. |
30 minutes |
cookie_consent |
getfoundationpro.com |
Stores your cookie consent preferences so you are not asked again on each visit. |
1 year |
_ga |
Google Analytics |
Distinguishes unique users by assigning a randomly generated number as a client identifier. Included in every page request and used to calculate visitor, session, and campaign data in analytics reports. |
2 years |
_ga_* |
Google Analytics |
Used by Google Analytics 4 to persist session state across page loads. |
2 years |
_gid |
Google Analytics |
Stores and updates a unique value for each page visited. Used to count and track pageviews. |
24 hours |
_gat |
Google Analytics |
Throttles the request rate to Google Analytics, limiting data collection on high-traffic sites. |
1 minute |
_fbp |
Meta (Facebook) |
Used by Meta to deliver, measure, and improve the relevance of ads. Tracks visits across websites that use Facebook advertising. |
3 months |
_fbc |
Meta (Facebook) |
Stores the last Facebook ad click identifier. Used to attribute conversions back to specific ad campaigns. |
2 years |
fr |
Meta (Facebook) |
Used by Facebook to deliver, measure, and improve the relevance of ads, including real-time bidding from third-party advertisers. |
3 months |
_gcl_au |
Google Ads |
Used by Google Ads to store and track conversions. Records which Google ad brought a user to the Site. |
3 months |
_gcl_aw |
Google Ads |
Stores click information from Google Ads campaigns. Used for conversion tracking and remarketing. |
3 months |
IDE |
Google (DoubleClick) |
Used by Google DoubleClick to register and report on a user's actions after viewing or clicking an ad. Measures ad effectiveness and delivers targeted ads. |
1 year |
test_cookie |
Google (DoubleClick) |
Used to check if the user's browser supports cookies. |
15 minutes |
How to Manage and Disable Cookies
You can control and delete cookies through your browser settings. Removing or blocking cookies may impact your experience on the Site, as some features depend on cookies to function. Below are instructions for the most common browsers.
Google Chrome
- Click the three-dot menu in the top-right corner.
- Select Settings.
- Navigate to Privacy and security.
- Click Third-party cookies.
- Choose to block third-party cookies, block all cookies, or manage exceptions for specific sites.
- To delete existing cookies, click Delete browsing data and select Cookies and other site data.
Safari
- Open Safari and click Safari in the menu bar.
- Select Settings (or Preferences).
- Go to the Privacy tab.
- Under "Cookies and website data," choose your preferred level of blocking.
- To remove existing cookies, click Manage Website Data and remove entries individually or all at once.
Mozilla Firefox
- Click the hamburger menu (three lines) in the top-right corner.
- Select Settings.
- Go to Privacy & Security.
- Under "Enhanced Tracking Protection," choose Strict to block most third-party cookies, or Custom to select specific types.
- To delete existing cookies, scroll to "Cookies and Site Data" and click Clear Data.
You can also opt out of interest-based advertising from many providers at once through the following industry tools:
Impact of Disabling Cookies
If you choose to disable or block cookies, please be aware of the following:
- Essential cookies: Disabling these may prevent the Site from functioning correctly. Forms may not retain your input, and your session may not persist between pages.
- Analytics cookies: Blocking these does not affect your ability to use the Site. We will simply have less data to understand how visitors interact with our content.
- Advertising cookies: Blocking these will not stop you from seeing ads. You will still see the same number of advertisements, but they may be less relevant to your interests.
Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. As a result, the Site does not currently respond to DNT signals. If a standard is adopted in the future, we will update this policy to describe how we respond to such signals.
You can still manage your cookie preferences using the browser controls described above, regardless of your DNT setting.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the purposes for which we use them, or for regulatory or legal reasons. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have questions about this Cookie Policy or how we use cookies, please contact us at:
12P Ventures LLC
Email: [email protected]